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Nuun partners with Extra for exclusive UK distribution

Author: Extra UK | Tue, 9 Aug 2016

United States hydration brand nuun has announced a partnership with Extra to distribute its range of nuun Active, nuun Boost, Plus for nuun and nuun All Day products exclusively within the UK.
 
With the goal of making its products the pinnacle of clean living, nuun a leader in electrolyte replacement drinks have reformulated nuun Active and nuun Boost by using plant-based ingredients, including Stevia leaf extract and avocado oil. The performance of the product is also improved with the addition of non-GMO sourced dextrose and is now certified Vegan, Gluten free, Soy and Dairy free and 'Clean Sport' via Informed-Choice Trusted By Sport delivering the cleanest, healthiest ingredients on the market.
 
By adding Plus for nuun to the range a fully customisable approach to hydration is achieved. Each 20g tab contains performance carbohydrate and enables the balance between electrolyte replacement and endurance at the desired level for each and every activity.
 
Nuun All Day ensures a balanced blend of electrolytes and B vitamins for those wanting to maximise their general hydration regime for everyday activity.
 
Andy Wellman, nuun V.P of Operations and International Business Development, said "Choosing Extra as our exclusive partner will enable nuun to develop further on the strong foundation already established within the UK for the brand."
 
Steve Davey, Extra Managing Director, added "We are delighted to be working with nuun and company who repeatedly set the standards within the sports drink market and we look forward to playing our part in their continued success within the UK."
 
Product is expected week commencing 22nd August. Details are now available on our B2B website or through your Area Sales Manager. Click here to see the range
 
About nuun & company
nuun and company, based in Seattle, WA, is the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink without the added sugars and plastic waste of traditional sports drinks. Founded in 2004, nuun is used by the world's best athletes and enthusiasts in running, cycling, triathlon, outdoor and general fitness. nuun is available in over 30 countries.