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nuun and company® Announces Multi-Year Partnership with Prudential RideLondon

Author: Extra UK | Wed, 10 May 2017

nuun to Hydrate Over 30,000 Cyclists at the World’s Largest Festival of Cycling.

May 9, 2017– Seattle, Washington – nuun® and company announces their latest event partnership with Prudential RideLondon, the largest festival of cycling in the world, taking place July 28 – 30th. For 2017 and 2018 nuun will provide on course hydration support to the 30,000 participants during the Prudential RideLondon Surrey 100 and 46 sportives. There has been a shift in preference towards natural sports hydration and nuun continues to be attractive to race directors and athletes looking for a clean, high performance alternative. The partnership with the esteemed Prudential RideLondon festival of cycling demonstrates the global growth of this movement.

Prudential RideLondon has a variety of cycling events geared to all athletes and abilities, combining the fun of a free family ride in central London with the excitement of watching the world’s best professional cyclists. Amateur cyclists participate by riding a 100-mile or 46-mile challenge on the same closed roads as the professional road race, raising millions for good causes. nuun will offer their Active effervescent tablets as single serves at the Prudential RideLondon Cycling Show prior to the event weekend and at four hubs on the routes of the sportives. nuun Active is added to reusable bottles turning water into a healthy, environmentally friendly sports drink that is high in electrolytes, low in sugar, gluten free and plant based.

“nuun Active is the ideal hydration drink for riders participating in the Prudential RideLondon sportives on Sunday 30 July,” said Hugh Brasher, Event Director for Prudential RideLondon. “We look forward to working with nuun to develop this partnership over the next two years.”

The event landscape is rapidly changing and the conscious consumer has become the resounding voice of the participation base. This is especially present in the England market where living a healthy, active lifestyle has become increasingly important. Each nuun Active tablet contains a 100% plant based optimal blend of electrolytes and Non-GMO carbohydrates for optimal hydration and exercise performance. And, all nuun products are certified, vegan, gluten free, dairy free, soy free, and Informed-Choice Trusted By Sport.

The nuun team is incredibly honored to support Prudential RideLondon,” said Kevin Rutherford, President and CEO of nuun. “We are on a mission to encourage everyone to move more and we look forward to celebrating with the 30,000 riders coming together through cycling.”

nuun is available in the UK across the sports specialty run and cycling channels including the official Prudential RideLondon retail partner, together with natural food and select grocery retailers.

About nuun & company

nuun, based in Seattle, WA, is on a mission to inspire a healthier, happier, more active lifestyle so that everyone can achieve life’s next personal best. As the pioneer of electrolyte enhanced drink tablets, nuun is passionate about and committed to replenishing active people and our planet by using clean ingredients and practices in the great tasting and industry leading sports drink. Founded in 2004, nuun was the first to separate electrolyte replacement from carbohydrates, and twelve years later nuun active hydration remains the #1 selling sport drink product in bike, run, outdoor specialty, and outdoor chain stores. nuun is sold in over 7000 outlets in the US and available in over 30 countries.  To learn more, visit www.nuunlife.com or follow them on social media.

About Prudential RideLondon

Prudential RideLondon is the world’s greatest festival of cycling with more than 100,000 riders expected to participate this year. The 2017 event takes place over the weekend of 28-30 July. Prudential RideLondon was developed by the Mayor of London, Transport for London and London & Partners in partnership with Surrey County Council and is sponsored by Prudential. The event is managed by the London & Surrey Cycling Partnership. Find out more at www.PrudentialRideLondon.co.uk.