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Extra UK appointed exclusive distributor of the new Pirelli PZero Velo tyres

Author: Extra UK | Tue, 6 Jun 2017

From the 1st of July 2017 onwards, Extra will take on distribution of the new Pirelli PZero Velo tyre range within the UK and Eire.

Global leader across the car and motorbike tyre markets, and only supplier (since 2011) of F1 single-seaters and Superbikes, Pirelli bounces back into the world of cycling backed by a 110-year-old sports tradition.

The PZero Velo range will initially be available in three different versions, featuring colour labels recalling the well-known PZero from F1: silver for Road Racing, red for Time Trial and blue for the Four Seasons.

“We chose to undertake collaboration with Extra UK for the United Kingdom and Eire market because of their proven experience and outstanding reputation” says Felice Cusmai Sales Manager Europe. “We were looking for a highly professional partner boasting a portfolio of premium brands, a widespread network and an in-depth knowledge of the cycle market and its related dynamics. We are certain that our partnership with Extra will make a vast number of British and Irish cyclists appreciate the outstanding grip, great handling and reliability of our new bicycle tyres”

“We’re delighted to be partnering with Pirelli on this extremely exciting re-launch into cycling with a range of tyres that will undoubtedly become the standard by which others are judged” commented Steve Davey Managing Director Extra UK. Pirelli will be a valued addition to a comprehensive portfolio of world leading brands at Extra. “The whole team is looking forward to working with a brand of such rich heritage in the performance tyre market backed up with a reputation for quality and innovation” Davey added. The Extra sales team will start presenting the range and signing up stockists as of July with anticipated first deliveries being August 2017.

The new Pirelli PZero Velo line will be available at selected stockists as of August 2017.