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Extra UK Announces Exclusive MOTOREX Distribution Partnership

Author: Extra UK | Mon, 1 Feb 2021

From 1^st February 2021 Extra will start distribution of MOTOREX Bike Line products for the UK and Ireland.

Founded in 1917, MOTOREX is an independent family-owned Swiss company and has established a strong presence in the motor trade and motor sports among many other industries. MOTOREX also offer a comprehensive range of bicycle maintenance products which includes biodegradable cleaners and lubes, greases, hydraulic brake fluids, specialist sprays and market leading suspension oil. The MOTOREX Racing Fork Oil is used by brands including Fox and Cane Creek in their suspension products.

MOTOREX have also recently announced a distribution partnership with Shimano Europe to supply a host of European countries.

Extra will be carrying products for all workshop and consumer needs from all Bike Line categories.

Securing exclusive distribution of MOTOREX to the UK and Ireland has enabled Extra to add another great brand and range of products to complement its existing brands within the workshop, service, and consumables category.

“We are delighted to be partnering with MOTOREX and introducing their high-quality products to the UK market. This should help dealers offer a simple to understand range of cleaning and maintenance products for both the dealer and consumer.” commented Andy Searcy, Brand Manager for MOTOREX at Extra UK.

“We couldn’t be happier with welcoming Extra UK to the MOTOREX family because they are a great group of highly professional and passionate people and the perfect partner for us in servicing the bicycle trade in the UK and Ireland.” Martin Wabnegger, Area Sales Manager at MOTOREX AG added.

The Extra sales team are now presenting the range to dealers with first stock due to be available from the middle of February