Extra UK

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Crank Brothers to join Extra UK

Author: Extra UK | Thu, 9 Jan 2014

Press Release: 09/01/14

Crankbrothers has signed a distribution agreement with Extra UK to take over UK distribution of the brand on 16th January 2014.

Extra UK has successfully been in partnership with the Selle Royal Group for many years and the obvious synergies already in place will enable Crankbrothers to reach the next level of success within the UK market. Extra will focus on Crankbrothers freshly released wheels and cockpit categories and of course the core products, Pedals, Tools, and Pumps.

Extra has been distributing high-end cycling brands to dealers throughout the UK and Ireland for 17 years. The company's highly motivated and well regarded team is dedicated to making quality products available through-out the territory and to providing the backup and technical support that market leading brands deserve."

John Phillips, Extra UK's Sales Director said:

"Crankbrothers is famous for the genuine innovations it has introduced to important product categories and for having its own, highly distinctive style. We're excited to have the opportunity to work with such a forward thinking company and with products that complement the portfolio of quality brands here at Extra so well."

Extra UK will replace 2Pure who have distributed Crankbrothers for many years and whose contribution to the growth of the brand is greatly appreciated.